From the course: Creating Your Sales Process
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Following up with the customer
From the course: Creating Your Sales Process
Following up with the customer
- Some of the best sales people are the ones who do one simple thing: they always follow up with their buyer after the sale has been made. Why? Because they know that while they're servicing and checking on the recent transaction they're beginning the process all over again to explore and cultivate the next opportunity. It's a step in continuing to build the bond between the buyer and the sales person along with enhancing their reputation and credibility. In addition, make no mistake about it, as the strong business relationship builds so does respect and friendship which may make the difference in a positive way for a tough decision the buyer has to make in the future. There have been many surveys done with buyers asking them about good sales and poor sales skills. Lack of follow-up after the sale often comes up as a criticism. You'll hear a buyer say that they placed an order and once it got delivered they never…
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