From the course: Following Up after a Sales Meeting
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Follow-up steps to take during the sales call
From the course: Following Up after a Sales Meeting
Follow-up steps to take during the sales call
- There are three crucial steps that you need to take during your sales meeting to pave the way for a smooth and effective follow-up process. The first step is to create urgency. You need to show your prospect why not taking action is going to hurt them or cause them to lose something. Remember, people hate losing things more than they like gaining things. A good way to do this is to bring your customer's attention to their pain points. Show them an existing customer who had a similar problem, then show them how your product solved that problem, and most importantly, show them what they lose if they don't solve their problem. Case studies and testimonials are really useful here, too. They resonate with prospects when they can see their own experiences in your existing customers' experiences. Because they can envision themselves using your product and getting those same benefits. It shows them the path to success that others have taken before them. Once you've painted that picture, the…
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