From the course: Sales Gamification
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Focusing on business outcomes
- The purpose of gamifying your sales process is not so your sales team has fun. It's not to make the job more interesting. While those might be great by-products, the real purpose is to increase sales. To successfully gamify your sales process, you need to focus on the right sales metrics. This includes creating a large number of sales opportunities, rapidly and continuously following up with sales leads, and of course, the number and speed at which deals are closed. You want to ensure that you are tying game elements and gamification experiences to the business outcomes that really make a difference in terms of sales success. One metric is looking at the number of opportunities the sales professional has created and is working on at a given time. This is often called the sales pipeline. The filling of the sales pipeline is a good place to add gamification elements. For example, you might provide a badge or points to the sales rep who had the most new opportunities created each week…
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