From the course: Selling to the C-Suite
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Focus on the power of three
- International bestselling author and pastor Rick Warren says it best in his number one New York Time bestseller The Purpose Driven Life. "Humility is not thinking less of yourself. "It's thinking of yourself less. "Humility is thinking more of others." Another favorite quote is it's not all about you. This is a fundamental mindset shift for us as professional communicators. I'm going to ask you now to take off your product hat, get out of your seat and put on the hat of your C-suite customer and sit in their seat. Have you ever taken a minute to ask yourself these simple questions? First, what does the C-suite leader think about on his or her drive to work each morning? Next, what keeps the C-suite leader up at night? The sales and marketing world is all about buying personas. According to Buyer Persona Institute, "a buyer persona tells you what prospective customers "are thinking and doing as they weigh their options "to address a problem that your company resolves." In this blog…
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