Kat Cole weighs in on the importance of the first 90 days at a new company.
(light music) - When employees come to FOCUS Brands with big aspirations and lots of excitement to work with our team and our fun, delicious brands, one of the things we have to remember is that new employees, and definitely millenials, but really this is true of almost anyone, make their decision to stay within the first 20 to 40 hours on the job. And so, being incredibly present with their first few days, making sure they realize that they are as important as they are, asking them to talk about themselves, so they're not just a number, or the new guy, or the new woman, but rather, Julie, who came from this background, who has these skills, who has these hobbies, really provides an environment that makes employees feel like not only is this the place that I thought it was, but they're actually going to care about me, focus on me, and leverage my talents.
So I think it sounds very tactical but focusing on first 20 to 40 hours and demonstrating through your behaviors how you feel about that new employee is one of the top ways to keep employees engaged. And then over time, it's to make sure you're holding them accountable for results but totally feeding their passions. If you think about companies that are consistently named in top organizations to work for, they find a way to engage the employees as a community, whether it's around service projects, passions they have that might diverge a bit from their day job, but absolutely have applicability to the company, whether it's the 20% project that Google has where employees are not only encouraged, but close to mandated to spend time on something they're passionate about, outside of their work.
Or other organizations that are small and growing, that find a way to make service and connection to the community a meaningful part of the work. Those things are critical in retaining employees today. (light music)