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Skill Level Beginner
- [Announcer] This content is brought to you by Blinkist. (bouncy music) (smooth music) - [Narrator] Oren Klaff, "Flip the Script: Getting People to Think Your Idea Is Their Idea", narrated by Brian Dosey and Amanda Marr. - [Brian] What do you picture when you think of a salesperson? Maybe some pushy loudmouth in an obnoxious sports jacket who wants to know what it'll take to get you behind the wheel of a new car, or a real estate agent who highlights all the best features of a property while glossing over any problem areas. Whatever it is, it probably isn't a very flattering picture. The reality is that the days of the hard sell are over. People are just too savvy and informed these days. A pushy, overbearing salesperson will get nowhere. When you think about it, sales really just amounts to persuasion, and the best way to persuade someone is to provide them with the information necessary to reach your desired conclusion on their own. Essentially, you need them to think that your idea was their idea. By following the simple techniques outlined in these Blinks, you'll be able to craft a compelling argument that leaves people certain that your idea is the best one. (smooth music)