From the course: Launching Your Creative Business
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Five things to do and three things to avoid the week before you launch
From the course: Launching Your Creative Business
Five things to do and three things to avoid the week before you launch
- Okay, you've done the work. You've identified your target customer. You've built your marketing and sales plan. You've got your financial house in order. What do you need to do right before you open your doors? Well, the first thing I like to think about is a systems check, right? So be sure all systems are go. Everybody's key cards work to get into the building. The computers are all working and the software's online. The phone lines work, the wifi is connected. The software licenses are up to date. All those things can really snag you if one of them's not working, so do a systems check. The second thing you want to be sure is you do an email blast. Make sure all your colleagues and clients and prospects know about your launch. It's a very effective and inexpensive way to notify your community. Public relations is also important. So send a press release to relevant industry organizations and press. Tag the…
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