From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Five steps to define your content marketing framework

Five steps to define your content marketing framework

From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Five steps to define your content marketing framework

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- We have all heard the phrase content is king but now more than ever, content marketing is top of mind and a key element in your branding and marketing success. From personal brands to fortune 500 companies, every entrepreneur and business owner is looking for new ways to increase brand awareness, audience engagement and follower growth. Content marketing is focused on creating and sharing valuable content to attract and retain a targeted audience and drive profitable customer action. But if you're new to content marketing or maybe revamping your content creative, you should begin by building the framework for your rollout. There are five steps when building a content marketing framework. The first step is to define your objective. That is your purpose, passion and goals. Start by getting super clear on what the purpose for your content is. What is this piece of content for? Set clear intentions behind what you hope to…

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