Every company has different capabilities. After watching this video, you will be able to examine the areas in which your company does better, the same, or worse than your competitors.
- Every company can be viewed as a bundle … of resources and capabilities. … By resources, I don't mean just those … which are recognized and written up … in accounting statements. … Rather I mean all of the tangible and intangible … resources that belong to the company. … Besides things like money, buildings, machines, … these would include brand names, technologies, … patents, the company's organization, its culture, … the location of its plants and offices, … its relationships, and so forth. … For every company, all of these resources … and capabilities can be put into three buckets. … In bucket one, that's what those resources … and capabilities where the company is better … than its competitors, maybe even anybody else in the world. … I'd call this bucket the alpha bucket. … The contents of this bucket are the company's … strategic assets. … They are the basis for the company's competitive … advantage and the reason why the company … can earn a return on investment higher … than the cost of capital. …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics