From the course: Cold Calling: Overcoming Sales Objections

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Finding out more

Finding out more

From the course: Cold Calling: Overcoming Sales Objections

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Finding out more

- So in this objection more than any others, it's crucial to ask why. Why don't you think you need that? Why don't you want it? Why is it not of interest? Or why do you think it won't be a good fit for you or your business? Like I said, they haven't really given you a real reason here. It's not a real objection. They might even give you something that you'll be able to sell against yourself like I was saying earlier on in the course. So for example they may say I don't need it, we just don't need more sales training at this time. Or why not, would you want to sell more? Or I don't need it because we have a really busy year coming up completing other projects. Okay, well let's chat when that's over then. When is it over? Or we don't need it because I don't want to spend extra money on selling like this and you say okay, well let me show you the ROI and how you might in fact be saving money in the future.…

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