From the course: Unlock Your Team's Creativity
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Find your next big partnership
From the course: Unlock Your Team's Creativity
Find your next big partnership
- adidas and IKEA, Dove soap and Dunkin' Donuts, Blue Apron and Airbnb. These are all smart brand partnerships with mutual benefits. By partnering with a complementary company, each brand was able to expand their reach and deepen their customer insights. In the same way, the right partnership can offer your organization valuable intellectual property, new customers, and even expertise in an area where your business is lacking. To identify your optimal strategic partners, let's test drive a technique known as Within, Adjacent, and Beyond. Start by specifying the goal of your partnership with your team. For example, a specific goal could be something like find partners to expand our loyalty program. Then start listing the companies and people within your company and industry that can help you achieve that goal, including your competition. Partnering with a competitor sounds crazy, but Clorox and P&G have proven otherwise. While P&G was improving its diapers, it discovered a new type of…
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