From the course: Powerful Prioritization with the 80/20 Rule

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Find the tiny hinges that swing big doors

Find the tiny hinges that swing big doors

- [Interviewer] The difference between success and failure isn't orders of magnitude, it's you know, small percentages. Like I had a client years ago who, she had an ad on Google that crushed every other ad she ever wrote. And the ad was as seen on Oprah. - [Interviewee] Yeah. - [Interviewer] And what had happened was their product had been featured on the oprah.com website and that one thing made their entire company. And I could track it down to dollars and cents because we ran ad campaigns and we tried all these other ads and the one that said Oprah was at least twice as good. So every single customer they acquired with the Oprah ad costs half as much as all the other kinds of ads that they wrote. So you could pin this huge amount of value just to the fact that their product was on the Oprah site and they could brag about it. And this is how the world works. - [Interviewee] Yeah. And I think about that in terms of…

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