Find the sweet spot and establish purpose

- [Instructor] The third strategy is the sweet spot between tech and connect. Technology makes connecting with other people easier than ever, but misused technology alienates people from one another. It can distract your employees, divide their attention, reduce their commitment, and make them less productive and more stressed. To honor your relationships with your staff and customers select the best way to communicate with each of them. Your sweet spot is that point at which you integrate tech seamlessly into the consumer experience to free up time and resources for personalized customer service. Automate mundane consumer interactions, such as filling out forms. Employees should handle the human elements of customer service, answering questions, making recommendations, and settling complaints. The slow, fast food restaurant chain Sweet Green tracks customer's preferences and uses the data to create intimacy to scale.…