From the course: Cold Calling: Overcoming Sales Objections
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- So the most crucial thing to use against the priority objection is to ask why it's crucial. I say it in all my videos and I'm saying it in this one as well. It may reveal if the lie is actually true and it may actually give you a callback date if you manage to stumble across something good. So they may say I'm just doing a proposal. Okay, when's it due in? It's due in on Friday. Great, I'll call in on Monday. And because you challenged it, you found that, and now you have your callback date. Equally, it might be something that your product can overcome that is actually going to solve the problem they've got. So they may say oh that's not a priority right now for x reason and that's exactly what you solve. Say for example training. It increases time management. So everyone in the company's got more time. Maybe you reduce IT related service issues. So they're putting out less fires. Maybe it's a logistics…
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