From the course: Selling with Empathy during Uncertain Times
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Find an authentic purpose in sales
From the course: Selling with Empathy during Uncertain Times
Find an authentic purpose in sales
- Like it or not, your customers are reading your intentions. The studies tell us that when two people are interacting, as much as 93% of the response from one person to the other is based on tone, body language, and facial expression. And only 7% is the content, the actual words you say. Here's why. Your tone, your facial expressions and all those other things, they reveal your intentions, and that's what your customers are reading. So, you can spend a lot of time trying to get everything just right and say the right thing, and express the right facial expressions, or you can simply get the right intention. Because customers can tell the difference between someone who's brain is saying, I need to close this versus someone whose brain is saying, I'm here to help. And you want to be the second one. So here's how to get clarity about your purpose, which is to help customers. You have to shift your mindset. So there are…
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