From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)
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Final summary
From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)
Final summary
- Thanks for listening to our blinks to Blue Ocean Shift by W. Chan Kim and Renee Mauborgne. The book's main takeaway is that most companies operate in Red Oceans marked by intense and bloody competition but it doesn't have to be this way. By following a systematic process you can make a Blue Ocean Shift that moves you beyond competition and opens up brand new untapped market opportunities. Here's a piece of additional advice, create a powerful Blue Ocean team, to make your Blue Ocean Shift happen you'll need a multi-talented team. Your Blue Ocean team should be small enough to be flexible and fast moving and big enough to have sufficient creativity, expertise and experience. Aim for 10 to 15 people representing HR, IT, marketing, finance, manufacturing, R & D and sales.
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