In this video, learn how tokens, managed by a blockchain, can infuse currency with new features and functions that are useful to businesses. Tokens are a poorly understood area of innovation that can have a large impact on how you move value from one party to another.
- What if money could function like a computer program? … Blockchains give business a very interesting new tool … that few outside the blockchain community understand today: … digital tokens. … This is a really complex topic, … but I'm going to give you a high-level introduction … to how tokens could be used. … And let's start by looking at something … you're already familiar with: … loyalty points from an airline. … So airline points are issued by a private company. … That company sets their own terms and rules … for the use of points, and in many cases … have even created mini economies around them. … So today we all exchange points that we earn … for hotel rooms and rental cars and magazines, … and points have become a kind of currency. … They've become an important business tool as well … to drive consumer behavior and exchange value … among a really complex ecosystem of partners. … Digital tokens are privately issued currency as well, … but they make it possible to do something totally new: …
Alison begins by explaining what blockchains accomplish, how they make it safer for everyone to work together, and where they do—and do not—deliver value. Then, she details the new tools that blockchains offer business, including how they can help you discern what's real from what's false in your digital world. Plus, learn how blockchains can impact different departments within your business, from finance to HR.