From the course: Communicating to Drive People to Take Action
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Facilitate buy-in and follow-through
From the course: Communicating to Drive People to Take Action
Facilitate buy-in and follow-through
- Have you ever found yourself in a situation where somebody presented you with an opportunity to purchase a product or a solution, and you said to yourself, "Hmm, that sounds great, but I'm just so busy right now. "I'll have to think about that later." I know I've been guilty of this, and of course, in these situations, I rarely, if ever, did think about the opportunity again. To effectively move people to take action, we want to ensure communication doesn't leave people answering with a maybe, or a, "Try me again in a week, a month, or 30 years." We want to make it difficult for people not to make a timely decision, even if that decision is a no. Now, before I dive into my recommendations, it's important for me to issue a short warning. I am not granting you permission to use manipulation or fear tactics to scare people into taking action on your ideas. Rather, I want you to understand how to create genuine urgency…
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