Facebook tips

- So this section is now, I'm going to dive into service by service. So these are tips for each service or platform that are specific to the service or platform. Let's start with Facebook. So with Facebook, it's a very, very challenging platform now. So, even though many people may be following you, have liked you, it's not true that everybody will see all your content. Because Facebook has decided that you would get flooded by content if it did this. So it's deciding what you should see. So one of the things you have to do with Facebook is always try to be cognizant that, you know, not everybody's going to see this. So you have to operate at this very high standard because the more people interact, the more people share it and comment, the more people will see it. So keep that in the back of your mind. It's not as easy as, well, I got a lot of followers, a lot of followers will see this. It's just not true. So here are some tips to make sure that more people see what you do. Number one, use video. Video is very successful on Facebook and a specific form of video. So we've tried experiments where we've taken video that we uploaded to YouTube and then embedded the YouTube video in a Facebook post. If you took the same video and upload it directly to Facebook, that is natively, you would see that direct uploads to Facebook get much more views and interaction. Well, there's two ways of looking at this. One is, it could be just the format. When you embed a YouTube video in it, the preview is much smaller, it's just a thumbnail. But when you upload native, it's a much bigger thing and it's playing automatically. So that's at a technical level but if you think about it philosophically, you know Facebook competes with Google. Google owns YouTube. So if you were Facebook what video would you show in a better circumstance, right? So Facebook, show native video or show my competitor's video? Hm, this is an IQ test. What would you do if you were Facebook? Of course, you would highlight the natively upload video. Number two, when you're curating on Facebook there's two theories of curation. One is you take the link, you write two or three sentences, you get this photo, you manually upload this big photo, optimal size and this way you have the optimal post, right? So, that's what I used to do. And then I read this blog post from Facebook that said we don't want you to manually upload your own photo. We want you to just write your two or three sentences, put a link in there. We will then bring in the photo from the original source and that's the optimal post. And I tried that, you know method one, manual picture. Method two, put in the link. Let Facebook suck in the picture that it wants, although you can actually change the picture from the one's that it's automatically brought in and it is night and day. It had to be 10 or 20 to one more views for when you let Facebook get the link and bring in the picture. So it's very important that you post that way. A third tip for Facebook is to use Facebook Insights. There's a lot of great analytics that Facebook provides you about who's watching your videos, who's reading your posts, lots of analytics behind there. Be sure to tap into that to see who you're serving and to give you insights into how to serve them better. And the last tip is, if you are using Facebook as a platform you probably have a page as opposed to a profile. This is for brands. And pages interacting with other pages makes your page more powerful and more popular. So don't think of yourself as just pushing out content because you are a professional page. You should also interact as if you are a person with other pages. Four key tips to make your Facebook social media efforts rock.