From the course: Making Great Sales Presentations
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Eye contact and body language matters
From the course: Making Great Sales Presentations
Eye contact and body language matters
- Way back in 1977, the rock group The Eagles had a hit song called, "You Can't Hide Those Lyin' Eyes." Much like the subject in the song, our buyers have a built-in mechanism highly tuned to pick up on nonverbal communication. Guess what, you have that same sensitive machine inside your brain as well. There's no doubt that the words that we say are only a portion of our communication with other people. Our body language, including our eye contact, is another major component of communication. Imagine you're asking someone questions about an important purchase you're making. Let's say that they're answering all of your questions perfectly and telling you exactly what you want to hear. This is great, right? Well about if while they're answering your questions they won't keep eye contact with you and seem to be shifting from foot to foot, how about now? How are you feeling about the answers that they're giving you? In…
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