From the course: Strategic Planning Foundations
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Extracting insights from a SWOT analysis
From the course: Strategic Planning Foundations
Extracting insights from a SWOT analysis
- Once you've conducted your SWOT analysis, it's time to refine it. You should be looking to synthesize ideas and look for major themes that emerge from the SWOT analysis. What I recommend when you do this is first, let's eliminate things that aren't going to be major strategic themes. So looking at our SWOT, we might say that plant safety, while its important, is not a major strategic theme. Nor is expense reporting or IT desktop support. They're important but they're not strategic. We look down and say couponing isn't that big of a deal. And in our threats, we say Ohio weather, while it's important, it's only two percent of our market. So now we've shortened the list that we can look at to identify major strategic themes. As we look at our themes, and we look at the items across the entire SWOT, perhaps we notice that we have strengths in brands and supply chain and sales force. And then we look over and say…
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