From the course: Becoming a Product Manager: A Complete Guide

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Explainer videos

Explainer videos

From the course: Becoming a Product Manager: A Complete Guide

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Explainer videos

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- Hey guys, welcome back to the course. Let's talk about explainer videos and how best to use them. First off, let's answer the question, why do people use this technique versus others? Well, it's simple actually. Video converts much better than just text pages. This is what every company on the planet is figuring out and it's the reason you're seeing more and more videos embedded everywhere, including your Facebook News Feed. Another reason we might choose this is because an explainer video can do a really good job of getting across a product that needs in-depth explaining. Some products are just inherently complicated, which makes pitching them difficult. You can cover way more ground in a shorter time through a shnazy video. The next question is when should we use these? Well, an explainer video, as you remember me saying can be a lot of work to create. They often need videographers, editors, and potentially custom…

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