From the course: Advanced Business Development: Communication and Negotiation
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Expand your breadth
From the course: Advanced Business Development: Communication and Negotiation
Expand your breadth
- If you've been in business development for more than five minutes, you know that a warm introduction is worth way more than a random lead. And if you're calling on larger organizations, there is often an opportunity to expand your influence inside the same organization. You already know how that business operates, their purchasing requirements, and their decision making structure. And a lot of that information can help you make your sale faster and more successful. But to do that, you need an introduction. Before you ask for an internal referral, wait until you have some clear results. No one is gonna put their reputation on the line for you before you've proved that you're worth it. Waiting until you see measurable improvements against the client's original objectives dramatically increases the possibility that your ask for a referral will be successful. And when you do ask, you want to position your ask in the service of helping the client's organization. Your client probably…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.