From the course: Creating a Buzz
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Excel with the press
- You might be thinking you don't have any press worthy things happening right now, so why would the media come to a story on you? This is a huge mistake made by way too many companies. The media always needs regular content, it's critical you understand this and use it to your advantage to get a lot of free press. Here's what I want you to do, first reach out to the press every time you're doing anything new. This could literally mean anything you're doing that is different. For example, you might be sponsoring an event, you might sponsor a sports team, charity or school. You could be opening a new store or even releasing a new product line. The local media loves to cover these things and bring awareness to what's going on inside the community. The media understands that their ratings go up when they air community driven events, so lead the charge on this and get your brand seen. This has the power to have a…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.