From the course: Leveraging Your Relationship Capital
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Excel with the bug light concept
From the course: Leveraging Your Relationship Capital
Excel with the bug light concept
- There is a great way to use someone else's authority and stature to grow your business or enter a new industry. It's called the Bug Light Concept. It comes from the fact that bugs are attracted to light. And whenever you find a bright light at night, there's a good chance you'll see a lot of bugs heading towards that light. This is a great metaphor for business. When you can partner with someone of importance, you can reap the benefits they've already established for their brand. For example, when I wanted to start a digital marketing agency, I had no idea what I was doing. It wasn't in authority, and I had zero experience. I didn't have the right relationship capital, so I had to find a different way. This is where the bug light strategy comes in. Using my network, I was able to get an introduction and partner with Neil Patel, one of the best and most famous marketers in the industry. And now, picture me talking to new…
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