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Examples of value statements

Examples of value statements: The Persuasion Code: The Neuroscience of Sales
Examples of value statements: The Persuasion Code: The Neuroscience of Sales

Learn about why it's helpful to organize the three types of value and the four types of proof into a matrix. Then, see how some famous claims from well-known companies use proof to demonstrate different types of value using such a matrix.

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Skill Level Advanced
48m 59s
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Skills covered in this course
Business Business Skills Marketing

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