Experience is the best teacher. This video helps you gain from the experiences of others by examining the case studies they produced. Take a look at studies spanning several spectra, from interactive online to static print; from technical to marketing; from short to long; and with varying kinds of tone and formality.
- Writing is good if it fits its purpose.…The text of a great novel is useless…as a banner ad and vice versa.…So, as a writer, whenever I take on…a new kind of job, the first thing…I do is to look for examples.…I study them, and I'm quite unashamed…about imitating them, because when a piece…looks and feels like what readers are used to,…it's content becomes the center of attention.…So, we're going to look at some…examples of case studies, and fortunately,…much of the work of collecting them has been done for us.…
This wonderful page on DocSend.com…collects 150 of them in a variety of categories.…Let's start with one from a company…I'm sure you know, LinkedIn.…Rather than reading it closely,…we're going to look at the broad strokes,…what kind of elements it includes,…how they're arranged, and the effect that they have.…Now, at the top, we have a title and subtitle.…The subtitle here is of special interest,…because in just seven words, it cleverly includes…both the goal, increasing brand awareness,…and the solution, with LinkedIn Company Pages.…
- Describe the features of a case study.
- Cite the various elements of a case study.
- Explain how to choose the word count for your case study.
- Define a stakeholder.