From the course: Becoming a Product Manager: A Complete Guide
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Evaluating results and learning from them
From the course: Becoming a Product Manager: A Complete Guide
Evaluating results and learning from them
- Hey guys, welcome back to the course, I hope you didn't run out of gas in the section because knowing how to design and put together an effective MVP experiment is going to be crucial to being a successful product manager. As a product manager, you're going to hear the term MVP, and you're going to be expected to follow roughly the same process that we followed in the section. Coming up with an idea designing an experiment, setting up your expectations. And then running a test is how product managers decide what to add and what to go forward with. It's your flashlight in the dark, so to speak. When you run your experiment and gather your data, you're going to then take what you have and compare it to your minimum criteria for success. If it passes your bar. Congratulations. If it doesn't, then you need to see if you can figure out why it didn't work. Regardless of whether it worked or it didn't work. This is the time to…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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