From the course: Product Management First Steps
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Evaluate product usage analytics
From the course: Product Management First Steps
Evaluate product usage analytics
- While usage data from apps can tell you many things, I believe it's important to speak with an actual customer and confirm the data, because it's just that, data. It isn't telling you the why or how of a user's behavior. It's just data. And that's why I usually refer to usage data as trends. And some of the most common trends I've seen are when sections of your product aren't used at all. By adding pings to a database, you can record which parts of the app get the most use and which don't. You can then apply that information to your research phase of your next product iteration. For example, in the next phase of development, you've planned a bunch of work to build out a specific feature of your product, but your post release research shows the feature gets very little traffic. Based on that information, you need to verify if the work is even necessary. Is that feature valuable to your user? Or perhaps it's more of a…
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