Evaluate ideas like a pro

- How many projects in your innovation pipeline … were selected because someone had an instinct, … bias, or gut feeling? … While passion and emotion are often associated … with famous innovators, feelings shouldn't determine … whether or not an idea moves … into the development phase. … To judge an idea's potential using objective … and strategic criteria, I'm a big fan … of an exercise called idea screener. … Successful brands such as Volvo and the Nielsen Company, … have used it in their front-end innovation process … to determine their most viable ideas. … In your own company, share this technique with teams … who are directly responsible for innovation. … Start facilitating the screening process … by identifying one to three ideas … currently in your pipeline … for those teams to evaluate. … Give people just enough info to screen the ideas, … a page or less on each one is perfectly fine. … For each idea, you'll also want to provide … the idea screener checklist … of six or more questions that are designed …