From the course: Empathy for Sales Professionals
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Establishing empathetic sales habits
From the course: Empathy for Sales Professionals
Establishing empathetic sales habits
- Sales has been a tough environment, scaring people to perform, shaming people about missed goals, celebrating individual wins, ignoring collaboration efforts. These tactics motivate few people for long and undermine the type of relationship building and inter-team support that is now integral to the sales process for successful teams. To change behaviors longterm everyone must be clear exactly what empathy is, why it makes a difference, and see and experience it in action. Consistently model empathetic behavior and language so team members can feel what it's like to have their perspectives and experiences heard, recognized and acted upon. Following your lead, give them permission to behave and speak in new ways. Introduce a new cadence and language that suits your business and workforce, choosing inclusive words carefully. HubSpot leans into their cultural code, coined by H-E-A-R-T, heart. Originally the E was…
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