From the course: Winning Back a Lost Customer
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Establishing contact patterns
From the course: Winning Back a Lost Customer
Establishing contact patterns
- It's not up to your clients to remember to do business with you, it's up to you to remind them. Here are two specific tips you can use to reestablish contact with your customers. Number one. Call your inactive clients. Try this. Pick up the phone and call 10 inactive customers. Seriously, it works. You'll make back the investment you made in this course today, and most likely much more. But don't just do it today. Make it part of your policy to call inactive customers regularly. You might even consider designating one person on your team to perform this service or make it part of his or her sole job. Number two. Let customers know they're missed. When you reach out to your customers whether it's on the phone or via a marketing email, don't just immediately go for the jugular and try and close the sale. First, provide value. Sales teams know they have to establish repertoire with a client. It works the same when you're getting in touch or calling a client with the intent to win him…
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