From the course: Customer Service: Motivating Your Team
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Establishing a compelling vision
From the course: Customer Service: Motivating Your Team
Establishing a compelling vision
- A key factor in motivating your team members is creating an environment with a clear focus. Why is this important? A clear focus, well-communicated and continually reinforced by you as the team's leader, is essential to engaging hearts and minds and aligning objectives and driving action. A common mistake I see and one you'll want to avoid is coming up with an overly generalized vision or mission, for example, we put customers first, or we deliver world-class service. These are so generic and uninspiring that they really don't help much in guiding decisions. Here are three tips to help you create a meaningful and memorable vision. First, keep it simple and specific to your organization. Take a look at Ben and Jerry's vision statement. Our aim is to make the best possible ice cream in the nicest possible way. For employees, it's simple, right, and very in tune with what they do, make great ice cream. And make it clear, anyone who reads should immediately have a good idea of exactly…
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