Establish your personal brand

- Think about one of your favorite … celebrities, public figures, or athletes. … Even though you never met that person, … you probably have some ideas about who they are. … That conclusion you're drawing … is a reflection of their personal brand. … The same thing happens in business. … Your personal brand plays a big role … in how your colleagues see you. … But what's a personal brand? … And how can you craft yours in a way … that helps you build strong business relationships … and then maintain that brand over time? … Trust me, you don't want to leave this to chance. … I'll start by saying that your personal brand … isn't just your name, it's what you're known for. … It's how other people describe your work … and what it feels like to be around you. … Someone's describing your personal brand … when they say things like, … oh, I love him, he's such a great person! … Or she's really difficult to work with, watch your back. … This means that even before you meet someone … they probably have an idea of who you are …