From the course: Communicate to Influence (Blinkist Summary)

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Engaging your audience with stories and humor

Engaging your audience with stories and humor

From the course: Communicate to Influence (Blinkist Summary)

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Engaging your audience with stories and humor

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- [Instructor] Blink number six. Get your audience engaged by using stories and humor. If you don't want your audience to forget what you've said the moment they walk away, you need reliable ways to emotionally connect with them. This is exactly what sharps do. They are stories, humor, analogies, references, and pictures. Everyone likes a good story, and they're the perfect way to emphasize a point and stir a listener's emotions. If your message is about friendship and loyalty, you could tell a story about watching six people in wheelchairs playing a game of basketball. And at the end of the game, five of the players stand up and accompany their wheelchair using friend across the street to a pub where they enjoy a cold beer. This story comes from an award winning ad that Guinness used to emphasize their message of celebrating friendship. But there are countless stories that could help you make a point. They can…

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