From the course: Essentialism: Improve Your Work by Focusing on the Essentials (Blinkist Summary)

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Embracing the idea of less but better

Embracing the idea of less but better

From the course: Essentialism: Improve Your Work by Focusing on the Essentials (Blinkist Summary)

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Embracing the idea of less but better

“

- [Instructor] Blink number three. Embrace the idea of less but better. And accept trade-offs as an inherent part of life. If you had the power to travel back in time and build a fortune by investing in a company, which would you choose? IBM? Microsoft? Apple? While the success of those companies might make them an obvious pick for some, the biggest return on your investment would actually come from Southwest Airlines. In fact, Southwest airlines displayed a remarkable level of success for a period by concentrating on one of the key tenants of essentialism. Doing only a few vital things very well. Rather than offering their customers lots of choices such as first class seating, meals, and seat reservations, Southwest concentrated on one thing. Flying people from point A to point B. And that's it. No frills necessary. They realized that if they tried to do everything, they would undoubtedly fail.…

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