From the course: Becoming a Product Manager: A Complete Guide

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Email based MVPs

Email based MVPs

From the course: Becoming a Product Manager: A Complete Guide

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Email based MVPs

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- Hey guys, welcome back. Let's talk a little bit more in detail on the concept of that first MVP we talked about called the email based MVP. It's covering what the pros and cons are. You are after all going to have to decide whether or not this is a good idea given your situation as a product manager. You could have guessed it, but this technique is best suited for smaller organizations that do not yet have much brand anxiety as I call it. The pros of this are simple. You can do it very quickly, you can limit your testing group to a small, but statistically significant group of people easily. And you can segment your users as long as you've collected secondary data on them. What I mean is, if you collect, say usage statistics or basic profile information, you can easily tie that to their email address. And then when you need to say launch a test to your power users, you can then pick only the email addresses that fit…

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