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Elements of a case study

Elements of a case study: Writing Case Studies
Elements of a case study: Writing Case Studies

Like most marketing documents, a case study relies on elements besides text to draw the eye and inspire empathy. In this video, run through some of the options and how to collect them, including illustrations, subject portraits, and videos. Take a look at features usually found in the text itself, such as customer quotes.

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Skill Level Beginner
37m 56s
Duration
13,191
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Skills covered in this course
Business Business Skills Marketing Writing

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