Communicating with the media during a crisis the wrong way can cause a crisis for your business. In this video, learn how to talk with a reporter in a relevant and appropriate way when working through crisis.
- In 2016, Cheerios made headlines for being insensitive … and capitalizing on a crisis … when they had the best of intentions. … What happened? … When music icon Prince passed away, … Cheerios tweeted an image of the words "Rest In Peace" … on a purple background with #Prince in the message. … The sentiment in itself was so nice, … but where they went wrong was putting their brand on it. … The company dotted the I in Prince with a Cheerio. … This brand placement made people feel like … it was an insensitive marketing play. … So avoid the mistake of attempting to capitalize on a crisis … for a PR opportunity. … Attempting to capitalize on crisis, … never puts brands in a positive light, … and it comes across insensitive and tasteless, … and people, as well as the media, see right through it. … You don't want to be the company … that's remembered for capitalizing on a crisis … for your own benefit. … Here's what you can do instead. … Number one, be human and candid. … If you're pitching a story to the press, …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords