From the course: Tips for Better Business Writing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Don't bury the lead when writing
From the course: Tips for Better Business Writing
Don't bury the lead when writing
- Are you familiar with the journalistic triangle? Just picture an inverted triangle. The widest part of the triangle is at the top. This is the way journalists are taught to write. When they write up a news story they present the most important points at the beginning of the message. The less important bits follow. We should write like that at work. Remember that your reader is busy. Your job as the writer is to make it easy for them to get what they need and move on. Remember that business writing is different than academic writing, or any other type of writing. It might have been okay to put the most important message at the end when we were in school, but in business writing we always put the most important message at the beginning. In a clear, easy to read document the most important message is written as a single sentence, also known as a key sentence. The key sentence is the one you would shout out if you only…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.