From the course: Unlock Your Team's Creativity
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Discover new revenue streams
From the course: Unlock Your Team's Creativity
Discover new revenue streams
- The Impossible Burger is a plant-based patty that looks, tastes, and even bleeds like beef. It has a cult-like following of vegetarians, surprise, surprise, and it sells for $10 a pop at high-end restaurants. Among the least expected markets for the pricey Impossible Burgers are meat eaters and fast food consumers. In fact, after a successful pilot program, the Impossible is on the menu at every White Castle in America for $1.99. To find new uses and revenue streams in your own business, explore a technique called where/when/how/who else. This gets people thinking way beyond the status quo. Because in my experience, it's easier to tame a wild idea than liven up a boring one. To illustrate, let's imagine we're a transportation agency looking for alternative ways to monetize our fleet of school buses beyond taking kids to and from school. We'll start by thinking about where else people could interact with our product or service? This means other cities or countries, but it also means…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.