Disadvantages of cross-functional sales team

- Companies select people from different functional areas … to create cross-functional sales teams. … For example, a cross-functional team … might include a representative from areas such as marketing, … sales, production, and customer service. … Companies often create these teams for specific goals. … But a cross-functional sales team setup … is the primary organizational structure for other companies. … The varied skills and talents can improve problem solving … and promote quick decision-making. … But even so, the very nature of cross-functional sales teams … can also be disadvantageous, … and potentially cause a team to fail. … Here are a few areas to be aware of. … First up is the potential for poor customer service, … particularly responsiveness. … Cross-functional sales teams can be helpful … in providing better customer service, … because they develop products … with customer specifications in mind. … But bringing people from different areas … to service customers can also pose issues for the company …