From the course: Onboarding and Adoption Best Practices for Customer Success Management
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Directly and indirectly impacted users
From the course: Onboarding and Adoption Best Practices for Customer Success Management
Directly and indirectly impacted users
(upbeat music) - In the ADKAR change management model, the people who will be undergoing change and who therefore need change management activity to be applied to them are simply referred to as people. This makes sense, since of course, the ADKAR model is generic in the sense that it can be applied to any type of change situation. For CSMs dealing with customer adoption requirements, we can be a little more specific about these people whom we will be helping to undergo change since that change is more specific in nature. The change that relates to an adoption initiative is of course the change that occurs due to the implementation of the CSMs company's products and services and potentially other products and services from third parties as well, that combined with the CSMs company's products and services to create an overall solution in order to make improvements to the customer's existing capabilities or to enable the…
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