If you're not online, you'll be left behind. In this video, learn how to adapt your existing business model for the web.
- [Narrator] Blink number five. … Digitizing your core business should be a key step … on your roadmap to success. … Now might be a good time to put everything together … into a clear roadmap for transitioning … into a successful product as a service company. … There are seven key action points on this roadmap. … First is to define your vision … and the value you're offering. … What kind of experience is your product providing? … Be clear about this, and know precisely … the kind of connected product you're selling. … Second is to digitize your core business. … This means enacting all the shifts, … pivots, and structural changes we've already gone over. … This can sound like a costly step for legacy businesses … that are used to doing things in a traditional top-down way. … Fortunately, the authors have found … that implementing a digital transformation program … usually ends up reducing costs, … meaning that the transition effectively pays for itself. … Third is to outline your product experience …
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