From the course: Superhuman Innovation (Blinkist Summary)

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Digital technology

Digital technology

- Blink number two. Digital technology has dramatically changed customer expectations and behavior. Most people can still recall the days when mobile phones flipped open to reveal a simple keyboard that could only make calls or send short messages. Nowadays, 82% of Americans walk around with powerful pocket-sized computers at all times. The capabilities offered by smartphones have significantly changed customer expectations. Take something as simple as ordering a pizza. These days, we expect to be able to order, pay, and track the delivery person right up to the moment they arrive at our door all from our phone. Long gone are the hassles of having to verbally repeat complex orders, let alone having to pick up everything from the restaurant yourself. Unlike the customers of yesteryear today's consumers are more empowered than ever to demand high speed quality service. Just look at Uber and Airbnb, which are quickly…

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