From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
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Digital storytelling
From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
Digital storytelling
- I'm a big believer that everyone has the capacity to write a good story. That's why I'm a huge advocate of my clients writing their own content versus me writing it for them, or having it outsourced, even though that's tempting. For millennia stories have been a fundamental way we communicate information to each other. Evolution has hardwired our brain for storytelling. And research suggests that our brain activates when we hear stories. As humans we think in narratives and make up narratives. Whenever we hear a story we can't help but want to relate to it. Whether it's a story being told visually or in audio, one thing is for sure you need to captivate your audience. Let's take a look at the key elements and structure of a digital short story. The emotion. You tap into people's minds through their hearts so when you write a story think about tapping into people's emotions. What is the lasting feeling you want to…
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