From the course: Reinventing the Product (Blinkist Summary)
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Digital connected age
From the course: Reinventing the Product (Blinkist Summary)
Digital connected age
- [Instructor] Blink number six, Faurecia is just one company that's gracefully pivoted to success in today's digitally connected age. Theory is all well and good, but what does a company that successfully transitioned to producing smart connected products look like? One such company is Faurecia who supplies automotive companies with products, such as car seats and vehicle interiors, and in 2015, it found itself in debt and in need of change. Around 2016, the company put new leadership in place and read the writing on the wall. It was time to go all in on digital systems integration and intelligent automotive cockpits. After all, the clear trend in cars was digital systems that connected everything from the ignition to onboard entertainment. Faurecia ditched everything else it had been working on and shifted its funds to include a 100 million Euro innovation budget. The changes allowed the company to reduce its development…
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