From the course: Managing Logistics
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Differentiating your customers
- I once worked for a major electronics company in the computer chip industry. When I interviewed, I asked what their biggest problem was, you know the kind of stuff that keeps managers up at night. They told me that they had difficulty delivering orders to their customers on the promised delivery date. Now I want to emphasize that expression, promised delivery date. In many cases, the customer placed an order with a requested delivery date that we couldn't meet. So we negotiated for a later date, which means the customer's already disappointed. The customer agreed to a later date, sometimes months later, and we promised to deliver on that date. So the customer would then go back and reschedule their business plan to accommodate this new date. They were counting on us to deliver as promised and we would consistently miss the date. As you'd expect, this ongoing problem began to affect our sales figures. Customers who…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.