From the course: Consulting Professional Weekly Tips

Unlock this course with a free trial

Join today to access over 22,700 courses taught by industry experts.

Differentiating your consulting business

Differentiating your consulting business

From the course: Consulting Professional Weekly Tips

Start my 1-month free trial Buy for my team

Differentiating your consulting business

“

- When you run a consulting firm, you have to answer one very important question. What makes you special? If you can't articulate what sets you apart from all the other consulting firms out there, you'll be hard pressed to win business away from them. You're going to have trouble winning the bid when other firms are in the mix. Have a clear statement about why you're differentiated. It's that differentiation that will enable you to compete on quality instead of being in a race to the bottom on price. I run a leadership training firm. The thing I say differentiates us is all of my instructors are practitioners and everything we teach is immediately applicable. The way I position that with my clients is, "Since my instructors are practitioners, "we can deliver better training "than people who are academicians or career facilitators." I often ask my clients, "Hey, you know what, why don't you go ask for the resume "of the person who's going to be on the podium? "Because by the way…

Contents