From the course: Ideation for Leaders
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Differentiating ideation and innovation
From the course: Ideation for Leaders
Differentiating ideation and innovation
- People often use ideation and innovation interchangeably. But they're actually two different but related processes. When you and your organization support ideation and innovation as two separate processes, you get more from both. Ideation is the process you and your team follow to generate, communicate, assess, evaluate, and develop ideas. Making ideas real. You know an idea when you see one. They're like the raw material of innovation. Like Target's idea to collaborate with designer brands. Innovation is the process of bringing ideas into existence, like the launch of Target's Missoni designer line that sold out in days and crashed Target's website. There are four main benefits for supporting ideation separate from innovation. Number one, improved quality of ideas. Learning how to evaluate ideas is part of ideation. Encourage ideation as a separate process beyond just idea generation to assessing, evaluating…
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